Tradition meets innovation
Company history
From visions to the present
Join us on a journey through a century of innovation, tradition and humanity. VOSSEN connects generations and shapes moments in life.
Every success is just an incentive to do even better in the future.
A success story
1925
Foundation of the VOSSEN brand
Burghardt Vossen founds a small weaving mill in Gütersloh with the vision of making high-quality terry towelling affordable for everyone. This goal lays the foundation for a success story that revolutionizes the textile industry.
1950
Invention of the terry bathrobe
VOSSEN revolutionizes the textile industry with the invention of the terry bathrobe. This innovative product makes comfort and quality accessible to many people and makes VOSSEN the European market leader for terry products.
1960
Construction of the plant in Jennersdorf
VOSSEN expands into Austria and opens a modern plant in Jennersdorf in the middle of a nature park. This lays the foundation for the international orientation of the brand and boosts the economic development of the region.
1976
Award of the Austrian national coat of arms
VOSSEN is awarded the Austrian national coat of arms for its contribution to the domestic economy and its international success. This special honor underlines the importance of the brand for Austria.
1980
Successful "Calypso" collection
The "Calypso" collection becomes a global success with over 85 million items sold. With Roberto Blanco as the advertising face, the collection becomes iconic and remains a classic in the range to this day.
1985
3,500 employees at various international locations for the first time
In the 1980s, VOSSEN reached its highest level of employment with around 3,500 employees at several international locations. This expansion reflects the strong growth and worldwide popularity of the brand.
2004
Takeover by Linz Textil
The Linz Textil Group takes over VOSSEN during a difficult time and initiates a comprehensive modernization. With new strength and a focus on innovation and sustainability, the brand is positioned for the future.
2019
Launch of the world's first vegan towel collection
VOSSEN presents the world's first vegan towel collection and converts its entire production to vegan standards. With this step, the company is underlining its pioneering role in terms of sustainability.
Today
Exports to 45 countries around the world and sustainable production in Austria
Today, VOSSEN is represented in 45 countries and produces sustainably in Jennersdorf, Austria, in the middle of a 14,700-hectare nature park. The brand remains a symbol of quality, innovation and ecological responsibility.
Vision of the future
The future begins today
VOSSEN develops innovative ideas that shape the future with a view to the needs of the times and its customers. For us, standing still means going backwards - that's why we create innovations that enrich life.
Inspired by the past. Made for today.
The GOLDEN CENTURY collection, consisting of jacquard terry towels in various sizes and bathrobes, is being launched to mark the 100th anniversary. The cut of the bathrobes in this collection is inspired by the designs of the 1960s. The products in the GOLDEN CENTURY collection are unique and exceptional, as they are finished with fine gold threads. A touch of elegance that will brighten up any bathroom!
100 years of warmth and well-being
For 100 years, VOSSEN has stood for a high-quality feel-good feeling that connects generations. Our timeless quality products create a feeling of warmth, security and comfort - a faithful companion in special moments of life.
Security from the very first moment
VOSSEN products accompany us from the very beginning - often from the very first moments of life. Newborns are wrapped in red towels that provide a sense of security and calm by mirroring the familiar surroundings of the womb.
A piece of safety and ease
In a hectic world, VOSSEN conveys consistency and security. With every towel, we give a piece of lightness and happiness - a thank you to our customers who have placed their trust in us for generations.
In the course of time
The 50s
The oldest VOSSEN image pictures from the 1950s show elegant bathrobes reminiscent of ball gowns. They reflect the "New Look" of the post-war period, characterized by style and elegance.
The 60s
VOSSEN became a popular brand, as terry towelling was not only trendy at home, but also as a fashionable material for dresses and costumes. The spirit of the times made VOSSEN terry towelling a must-have for fashion-conscious women.
The 70s
Under the claim "Terry Comfort for the most beautiful hours in life", VOSSEN presented products in bold, bright colors. Ethnic and floral patterns were particularly popular.
The 80s
Bright colors, sophisticated, oversized cuts and striking patterns characterized the style of the 80s. Probably the most important fashion feature of this time was the shoulder pad to suggest a broad shoulder area.
The 90s
The 90s were characterized by eroticism. In 1999, VOSSEN ran a large-scale advertising campaign throughout Austria. The posters caused a stir as they showed a lot of naked skin.
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